As African tech companies mature, the strategic question shifts. It is no longer can we scale? but how are we understood as we scale? Data storytelling is one of the most underutilised tools available to leaders navigating this transition. When data is treated purely as measurement, it delivers accountability. When treated as narrative infrastructure, it delivers legitimacy. The difference matters.

Many successful African tech companies avoid PR due to fear of ‘hype’, risk aversion and a misunderstanding of PR’s role. This article explores why this is risky - and how PR can be leveraged as a growth multiplier

From a B2B perspective, rethinking the role of PR and comms is an exciting opportunity to bring together the best of Africa’s dynamic business landscape and the evolving communications channels to tell impactful stories about how businesses are being transformed across the continent.

The OpenAI crisis was a great spectacle for onlookers but it was also unnecessarily disruptive to operations at the company. We explore how better public relations advice could have made a difference

A conversation on the Disrupt Podcast about the value of PR for African tech ventures.

Based on our work with some of the most innovative companies on the continent, we have put together some some tips to enable more effective communication in Africa’s dynamic business landscape

Our aim with this report is to capture the impact of Africa’s emerging innovation narrative on people across the continent and contribute to the conversation about how we keep things moving forward.

In 2021 alone, African tech startups raised more than $4.5 billion (the equivalent of more than $1 million every two hours) - and that is big news but it is not the end of our innovation story.

The story of African innovation is not new but it is too often ignored, misrepresented or undersold