Case Study: Remedial Health x Talking Drum
Shaping Africa’s Fastest-Growing Healthtech Company From Day Zero
Client
Remedial Health - A health technology company providing inventory, software, data and financing solutions to Neighbourhood pharmacies and hospitals in Nigeria.
Background
Neighbourhood pharmacies are the frontline of healthcare in Africa. But for years, many operated with broken supply chains, outdated systems and no access to affordable financing.
Remedial Health was founded to solve this - making it easier for pharmacies and hospitals to access genuine medicines, manage operations digitally and grow sustainably.
From the company’s earliest days, even before its official launch, Talking Drum was brought in to help shape the narrative and build visibility.
The Challenge
As a pre-launch startup (in 2022), Remedial Health needed more than publicity - it needed credibility. The challenges were clear:
Limited brand awareness: Virtually unknown outside of early investors and pharmacy partners.
Complex offering: Combining supply chain, healthcare and technology meant messaging had to be clear and simple.
Skepticism: Policymakers and media were yet to connect pharmacy innovation to better healthcare outcomes.
Talking Drum’s Approach
1. Building the Narrative
Crafted a compelling brand story anchored on frontline innovation, healthcare access and African-led solutions.
Defined clear messaging to engage investors, policymakers and media.
2. Launch & Growth
Orchestrated media engagement to introduce the brand, ensuring strong coverage in African and international outlets.
Amplified funding rounds, product announcement and other key milestones to build trust with global investors and other stakeholders.
3. Establishing Leadership
Secured consistent tier-1 media coverage in TechCrunch, Forbes Africa, BBC, CNN, TechCabal and BusinessDay.
Regular media appearances to share thought leadership on key healthcare issues in Nigeria
Results
Global Recognition: Financial Times named Remedial Health Africa’s fastest-growing healthtech company in 2025.
Tier-1 Media Coverage: Regular features in African and global outlets have amplified the company’s visibility with investors, policymakers and partners.
Thought Leadership: Executives positioned as credible voices on healthtech, fintech and African innovation.
Brand Equity: Remedial Health is now widely recognized as a category-defining company transforming healthcare access across Africa.
Impact
By partnering with Remedial Health from before its launch, Talking Drum helped shape not only its visibility but its credibility. Together, we’ve:
Built one of Africa’s most compelling healthtech narratives.
Positioned a homegrown African startup as a global category leader.
Ensured that the voices of pharmacists and frontline workers remain central to the story of healthcare innovation in Africa.
Client Testimonial
“Talking Drum has been instrumental in amplifying our story and positioning us as a leader in African healthtech. They have a clear understanding of what we are trying to achieve and their ability to translate what we do into compelling narratives has been a key driver of our visibility and credibility.” - Samuel Okwuada, CEO & Co-Founder, Remedial Health
This makes the partnership not just a success story, but a proof point of Talking Drum’s ability to take companies from “idea stage” to “global category leader.”
No matter where you are on your growth journey, we’d love to help you share your story. Drop us a line at hello@talkingdrumcomms.com
